Signs can be very useful to increase the awareness of your brand. Whether you are a business owner or a retail store owner or a fashion designer, choosing the right type of sign is very essential to maintain the reputation of the brand. Since signs in Edgewood and Fallston act as advertising material they need to be high quality and reflect the ideals of your brand.
When choosing signs, you need to choose between a digital print and a screen print. Both have their own pros and cons, so let us see what factors you need to consider when choosing between digital and screen printing in Towson. The major difference between digital printing and screen printing is that digital printing relies on a four-color (cyan, magenta, black and yellow) processing system. The art file is fed into the digital system which then reproduces the pattern on the desired surface. On the other hand, screen printing depends on silk screens to take the design. Now let us take a look at the advantages of each type of printing and why you can consider it for your advertisement materials:
Advantages of Digital Printing
The advantages of digital printing include:
Prints all the colors at one g, thus the printing process is more efficient
No screens or plates are required
No bleeding or trapping occurs during the printing process
Any type of graphic can be reproduced with help of digital printing
The preparation time is very low compared to traditional printing
Digital printing is one of the most cost-effective methods of printing for small-to-medium printing jobs. The print quality is superior to any analogue prints. For printing projects with short deadlines, digital printing is the best option, since the preparation time is lower and the printing can be done quickly. digital printing is also suitable for large prints (maximum print size 120 inches).
Advantages of Screen Printing
The advantages of screen printing include:
Ink is separately mixed for each job; hence custom color matching is possible.
Inks used for analogue printing are more opaque compared to digital inks, so the prints are more prominent.
Analogue inks are more affordable, so cost of printing is lower
Reverse color printing is excellent in case of screen printing
Screen printing is ideal for large volume printing jobs, since the costs are lower compared to digital printing. However, the preparation time is more, so you must have some time in hand before the printing can be completed.
The type of print that will be suitable for your business depends upon the specific needs and the type of audience you are targeting. For instance, if you are a fashion brand and are targeting fashion conscious people, then you need very high quality, precision prints. Thus digital print might be a good choice. On the other hand, if you are marketing your brand by giving away free t-shirts with your logo printed on it, you may choose screen prints since you need to print in large volumes and good quality would be enough. Thus you will now be able to make the right decision and win the hearts of your customers.